Wallby Privacy Policy

The short version

• Wallby has no account, no login and no server of its own. We do not collect, store or receive your personal information.
• Your widgets, wallpapers, presets and settings stay on your iPhone.
• Photos you pick are processed on the device and are never uploaded.
• The free version shows advertising, which is loaded over the network by Google's ad kit. That is the one part of the app that talks to a third party.
• The Wallby Pro subscription removes advertising entirely. For a subscriber the ad kit is never started.

What we collect

Nothing. Wallby has no account system and no backend service. We receive no personal information from the app, and we cannot see what you make with it.

Data stored on your device

Your saved widget designs, wallpaper choices, icon designs and app settings are stored on your iPhone, partly in a shared container so the Wallby widget extension can draw them. Deleting the app removes them.

Photos

When you create a photo widget you pick the image yourself in the system photo picker, and the app receives that one image. When you save a wallpaper or an app icon, Wallby asks for permission to add images to your photo library. It never asks for read access to your whole library. All image work happens on the device.

Advertising in the free version

The free version of Wallby shows advertising supplied by Google AdMob through the Google Mobile Ads SDK. Google is an independent controller for the data it processes for advertising. It may receive technical information such as your device type, coarse location derived from your IP address, and advertising identifiers, and it uses that information to select and measure ads. Google's practices are described in How Google uses information from sites or apps that use our services.

Where consent is required, Wallby shows Google's consent form before any ad is loaded, using the User Messaging Platform. You can reopen that form at any time in the app under Settings, Advertising privacy choices, when it is offered. The app also shows Apple's App Tracking Transparency prompt. If you decline it, nothing about the app changes and every free theme, wallpaper and icon stays exactly where it is; you still see advertising, but it is not personalised using the advertising identifier.

Wallby includes Apple's SKAdNetwork identifiers so that ad attribution can happen through Apple's privacy preserving mechanism rather than through device level tracking.

A Wallby Pro subscription removes advertising completely. In that case the ad kit is never initialised, no consent form is shown and no ad request is made.

Analytics

The app contains no analytics or attribution kit beyond the advertising described above. This website uses Vercel Web Analytics, which is cookieless and counts page views and clicks on the App Store button. It does not build a profile of you.

Purchases

Wallby Pro is an auto renewing subscription handled entirely by Apple through the App Store using StoreKit. Wallby never sees your payment details. Whether a subscription is active is checked on the device.

Children

Wallby does not knowingly collect data from anyone, including children. The advertising described above is served by Google under its own policies.

Changes to this policy

If the app changes in a way that affects this policy, we update this page and change the date at the top.

Contact

Questions about privacy, or anything else: levin.schwab@gmx.de.